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Get startedPretty is a dark, refined AI SaaS Webflow template for modern apps, product tools, and startups that want a clean, polished, and conversion-focused website.
Pretty is a modern Webflow template built for AI apps, SaaS products, product management tools, and software startups that want something polished, purposeful, and a little bit unexpected. It’s dark without being heavy, minimal without being empty, and conversion-focused without being pushy.
Pretty is built for product teams and founders who are done with generic SaaS templates. If you’re launching an AI tool, a project management platform, a developer utility, or any software product that needs to communicate quality—Pretty is the starting point.
Dark-themed SaaS sites often feel heavy or chaotic. Pretty solves this with tight spacing, restrained color use, and a typographic hierarchy that keeps everything readable and intentional. The result is a product site that feels confident without trying too hard.
Can only be used by you or one client for one end product. You cannot resell or redistribute this template in its original or modified state.
This template is free to use in both person and commercial projects. You cannot resell, redistribute, or license this template in its original or modified state.
Questions about this template? Just reach out to the template designer and they will get back to you within 2 business days.
For advanced design guidance, please share your questions in the Webflow Forum or reach out to a Webflow Partner.
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For template support, please check the Support tab.
Use the Preview in Designer option to make any edits to the template pages and preview how the layout would fit your content. Changes in preview mode won't be saved.
It isn't possible to apply a template to an already existing project. Instead, you'll need to create a new project based on the Template.
With a Core plan (or higher), you can export sites you build in Webflow, including templates, to host them anywhere you'd like.
Webflow templates are only available for purchase through Workspaces and legacy individual accounts.
CMS templates are designed to use the power of the Webflow CMS. It is possible to downgrade to a Basic Site Plan as long as all CMS content is deleted from the project.
Use the View Connections tool to understand where the CMS content is on the site and delete any dynamic listings and CMS content. We also recommend you to check Components and the Collection page Templates.
Ecommerce templates are designed to use the power of Webflow Ecommerce. It is not possible to remove Ecommerce from a template, however, deleting all Ecommerce Products and Categories from the project, will allow to select a lower Site Plan.
Membership templates are designed to use the power of Webflow Membership. It is not possible to remove Memberships from a template.
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