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Friction is a high-performance Webflow template built for modern consulting & creative agencies that want to stand out, build trust, and convert visitors into clients.
Friction is a premium website template built for modern consulting firms, creative agencies, and service-based businesses that want to stand out, build trust, and convert visitors into qualified leads.
Designed with clarity, confidence, and momentum in mind, Friction helps you present your expertise, explain your services, showcase your results, and guide visitors toward taking action.
With a bold visual hierarchy, clean layouts, strategic content sections, and CMS-powered pages, Friction gives solo consultants, boutique studios, and growing agencies a strong foundation for building a polished online presence.
Service-based businesses need more than a beautiful website. They need a website that explains their value quickly, builds credibility, and makes it easy for potential clients to understand what to do next.
Friction is designed to remove distractions and keep attention focused on your positioning, services, case studies, team, insights, and contact points.
Use Friction to create a professional website for a consulting firm, creative agency, strategy studio, design agency, marketing agency, brand consultancy, independent consultant, or service-based business.
The template is especially useful for businesses that need to explain their offer clearly, showcase case studies, publish insights, introduce their team, build authority, and convert interested visitors into client inquiries.
Friction was built to be simple to customize, even for users with limited Webflow experience. The template includes organized pages, reusable sections, CMS-powered content, responsive layouts, and a clean structure that makes editing straightforward.
If you need help adjusting a section, editing CMS content, updating styles, or understanding how the template works, feel free to reach out. We are happy to help you get the most out of Friction.
Friction is best for consulting firms, creative agencies, strategy consultants, brand consultants, marketing agencies, design studios, digital agencies, service businesses, independent consultants, boutique agencies, business consultants, management consultants, growth consultants, agency founders, creative studios, portfolio agencies, professional service providers, and client-focused businesses.
It is also a great fit for consulting website template, creative agency website template, agency website template, consulting firm website template, business consulting website template, marketing agency website template, design agency website template, strategy consulting website template, brand consultancy website template, digital agency website template, professional services website template, case study website template, agency portfolio template, service business website template, and modern agency website template searches.
Can only be used by you or one client for one end product. You cannot resell or redistribute this template in its original or modified state.
This template is free to use in both person and commercial projects. You cannot resell, redistribute, or license this template in its original or modified state.
Questions about this template? Just reach out to the template designer and they will get back to you within 2 business days.
For advanced design guidance, please share your questions in the Webflow Forum or reach out to a Webflow Partner.
Share your feedback by leaving a comment below.
For template support, please check the Support tab.
Use the Preview in Designer option to make any edits to the template pages and preview how the layout would fit your content. Changes in preview mode won't be saved.
It isn't possible to apply a template to an already existing project. Instead, you'll need to create a new project based on the Template.
With a Core plan (or higher), you can export sites you build in Webflow, including templates, to host them anywhere you'd like.
Webflow templates are only available for purchase through Workspaces and legacy individual accounts.
CMS templates are designed to use the power of the Webflow CMS. It is possible to downgrade to a Basic Site Plan as long as all CMS content is deleted from the project.
Use the View Connections tool to understand where the CMS content is on the site and delete any dynamic listings and CMS content. We also recommend you to check Components and the Collection page Templates.
Ecommerce templates are designed to use the power of Webflow Ecommerce. It is not possible to remove Ecommerce from a template, however, deleting all Ecommerce Products and Categories from the project, will allow to select a lower Site Plan.
Membership templates are designed to use the power of Webflow Membership. It is not possible to remove Memberships from a template.
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Uses fonts from Google's Web Font collection.
Display images and text elegantly on every device with our touch-friendly slider.
Bring life and motion to your design with background videos
Site navigation automatically collapses into a mobile-friendly menu on smaller devices.
All graphics are optimized for devices with high DPI screens.
Custom design for the 404 page of your website
Showcase high-res photos and videos on a black backdrop.
Reposition and resize items anywhere within the grid to produce powerful, responsive layouts — faster and without code.
Customize the built-in database for your project or just add new content.
Displays perfectly on desktops, tablets, and phones.
Build your lead lists and subscriber base with beautiful forms.
Comes with animations and interactions for additional polish and usability.
Display 3D graphics elegantly on every device.
