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A luxury Webflow template designed for fashion brands, boutique labels, and editorial collections. Focused on elegance, storytelling, and visual identity.

Florée brings the essence of couture to the web. Designed for fashion houses, boutique studios, and premium labels, this Webflow template combines modern layout structure with rich visual flow. With sections for showcasing collections, telling your brand story, and publishing journal-style updates, it creates a space where visuals speak clearly and the narrative stays focused. Whether you’re launching a new season, presenting your manifesto, or building a digital flagship, Florée is built to support elegance and conversion.

Features:

  • Cinematic layout with subtle scroll effects and parallax motion
  • Dedicated sections for lookbooks, manifesto, and journal entries
  • Structured for editorial storytelling and campaign visuals
  • Luxury-inspired FAQ and contact sections
  • Responsive across devices and optimized for search engines
  • Easy to update inside Webflow with no coding required

Perfect For:

  • High-end fashion brands and couture studios
  • Boutique designers presenting seasonal collections
  • Editorial-led fashion sites or lookbooks
  • Jewelry and accessory designers with a refined brand feel
  • Campaigns and product launches needing an elegant digital space

Why Florée:

  • Clear layout focused on style and story without distractions
  • Smooth motion and refined visuals to match luxury positioning
  • Simple to publish collections or long-form content with visual flow
  • Designed to feel modern while respecting timeless aesthetics
  • Helps elevate your brand with confidence and style
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Single Use License

Can only be used by you or one client for one end product. You cannot resell or redistribute this template in its original or modified state.

Free License

This template is free to use in both person and commercial projects. You cannot resell, redistribute, or license this template in its original or modified state.

Grooic supports this template
Designed by Grooic

Questions about this template? Just reach out to the template designer and they will get back to you within 2 business days.

For advanced design guidance, please share your questions in the Webflow Forum or reach out to a Webflow Partner.

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Is there a template demo available?

Use the Preview in Designer option to make any edits to the template pages and preview how the layout would fit your content. Changes in preview mode won't be saved.

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It isn't possible to apply a template to an already existing project. Instead, you'll need to create a new project based on the Template.

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With a Core plan (or higher), you can export sites you build in Webflow, including templates, to host them anywhere you'd like.

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Webflow templates are only available for purchase through Workspaces and legacy individual accounts.

How to remove the CMS functionality from a template?

CMS templates are designed to use the power of the Webflow CMS. It is possible to downgrade to a Basic Site Plan as long as all CMS content is deleted from the project.

Use the View Connections tool to understand where the CMS content is on the site and delete any dynamic listings and CMS content. We also recommend you to check Components and the Collection page Templates.

How to remove the Ecommerce functionality from a template?

Ecommerce templates are designed to use the power of Webflow Ecommerce. It is not possible to remove Ecommerce from a template, however, deleting all Ecommerce Products and Categories from the project, will allow to select a lower Site Plan.

How to remove the Memberships functionality from a template?

Membership templates are designed to use the power of Webflow Membership. It is not possible to remove Memberships from a template.

Subcategory
Design Portfolio
Design Portfolio
Fashion & Clothing Store
Fashion & Clothing Store
Styles
Features
CMS
Web fonts

Uses fonts from Google's Web Font collection.

CMS
Responsive slider

Display images and text elegantly on every device with our touch-friendly slider.

CMS
Responsive navigation

Site navigation automatically collapses into a mobile-friendly menu on smaller devices.

CMS
Retina ready

All graphics are optimized for devices with high DPI screens.

CMS
Custom 404 page

Custom design for the 404 page of your website

CMS
CSS Grid

Reposition and resize items anywhere within the grid to produce powerful, responsive layouts — faster and without code.

CMS
Responsive design

Displays perfectly on desktops, tablets, and phones.

CMS
Interactions

Comes with animations and interactions for additional polish and usability.

CMS
3D transforms

Display 3D graphics elegantly on every device.

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Design Portfolio
Fashion & Clothing Store